Celsius Holdings Q2 2026 earnings miss as Celsius brand sales fall

Celsius Holdings shares dropped as much as 18% before the opening bell on Thursday after the company reported second-quarter revenue below what analysts had expected and revealed a decline in sales for its namesake Celsius brand.

For the quarter ending June 30, Celsius Holdings posted revenue of $817.9 million, an 11% increase from the prior-year period that nonetheless fell short of the $872.6 million average analyst estimate, according to Bloomberg. Revenue for the Celsius brand fell approximately 11.7% compared to the same period last year, the company said. Analyst consensus for adjusted earnings per share was 41 cents, according to Bloomberg; the company reported adjusted diluted EPS of 36 cents.

The company attributed the Celsius brand decline to increased trade and promotional spending, shipment timing related to inventory rebalancing, softness in the club channel, a planned reduction in new product launches, and SKU optimization efforts tied to the integration of its recent acquisitions.

The company's gross profit margin narrowed to 48.1% from 51.5% a year earlier, a result the company attributed to elevated promotional and incentive spending relative to revenue as well as shifts in channel mix, the company said. Net income fell 45% to $55.3 million from $99.9 million in the year-earlier period.

Results at the company's other brands were mixed. Alani Nu generated $364.4 million in revenue during the quarter, benefiting from strong consumer demand and increased orders as the brand moved into the PepsiCo distribution system. Rockstar Energy, which Celsius Holdings acquired in August 2025, contributed $66.5 million in revenue, though retail sales for that brand declined 13% year over year in tracked channels.

At the portfolio level, Celsius Holdings said retail sales across all three brands rose 31% for the 13-week period ended June 28, with the portfolio holding roughly a 20% dollar share of the U.S. ready-to-drink energy category. The company said its portfolio contributed approximately 30% of the zero-sugar U.S. energy category's $640 million in growth during the quarter.

Chief Executive Officer John Fieldly said in a statement that the company remains focused on improving assortment productivity and strengthening execution to return the Celsius brand to growth. "With two billion-dollar brands and roughly one in five energy drinks sold in the United States coming from our portfolio, we are a key growth engine for the category," Fieldly said in a statement.

Celsius Holdings stock had already fallen 36% for the year through Wednesday's close.