M&S signs franchise deal in Philippines with MAP
Marks & Spencer has agreed a new franchise arrangement in the Philippines with PT Mitra Adiperkasa (MAP), with the first store due to open in Glorietta by the end of 2026.
The agreement expands a relationship of more than two decades between M&S and the Indonesian lifestyle retailer, which has operated the UK retailer’s franchise business in Indonesia and Vietnam.
Under the new deal, MAP’s responsibilities will also cover the Philippines, where M&S has had a presence since 1984.
M&S International managing director Mark Lemming said: “Having played a pivotal role in driving our growth in Indonesia, MAP’s deep local expertise gives us confidence as we accelerate our growth plans in Southeast Asia.”
Earlier this year, M&S had indicated that it planned to move to a new franchise partner in the country.
Under the agreement, MAP will offer M&S fashion, home & beauty and food ranges to consumers in the Philippines by the end of the year.
The deal forms part of M&S’s strategy in Southeast Asia to bring its operations in the region under a smaller number of franchise partners, with each overseeing several markets.
MAP Fashion CEO Sameer Prasad added: “Taking over the M&S business in the Philippines marks an important milestone for MAP Fashion and reflects our commitment to growing iconic global brands across Southeast Asia. The Philippines is an exciting and fast-growing market, and Manila is the ideal place to begin this next chapter for M&S.”
The Philippines deal comes as M&S navigates a difficult financial period.
The retailer posted a steep decline in earnings for the year ended 28 March 2026, after a cyber incident in the first half of the year caused significant disruption across its operations.
Adjusted profit before tax fell 23.8% to £671.4m ($902.5m) while statutory profit before tax dropped by a sharper 28.8% to £364.6m.
Adjusting items totalled £292.1m, of which £131.3m was directly linked to the incident.
In addition, M&S announced in April plans to invest £2.1bn to reinforce its sourcing of British lamb and beef through two ten-year supply agreements with meat processors ABP and Dunbia.
The deals are expected to support around 3,500 M&S Select Farms while securing a long-term domestic supply of both products for its Foodhall business.
"M&S signs franchise deal in Philippines with MAP" was originally created and published by Retail Insight Network, a GlobalData owned brand.
The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.