Microsoft (MSFT)’s LinkedIn Launches BrandWorks, Targets $100 Million Annualized Revenue Run Rate

With a profit margin of 39.34% and net income of $101.83 billion (FY25), Microsoft Corporation (NASDAQ:MSFT) ranks among the most profitable blue chip stocks to buy according to hedge funds. Meanwhile, analysts see 38.20% upside for the stock.

That standing is well-supported by results, and Microsoft Corporation (NASDAQ:MSFT) is actively broadening its revenue base beyond cloud and AI.

In April, Microsoft reported fiscal third-quarter revenue of $82.9 billion, with Azure growing 40% year over year. Reported EPS came in at $4.27, topping the $4.06 consensus. The company’s AI business crossed a $37 billion annualized revenue run rate, up 123% year-over-year, and management noted that nearly 90% of Fortune 500 companies now run active AI agents built with Copilot Studio.

Meanwhile, on June 10, 2026, Reuters reported that the Microsoft-owned platform launched BrandWorks, a newly assembled team of marketing experts aimed at delivering higher-performing ad campaigns for business advertisers. LinkedIn expects BrandWorks to generate an annualized run rate of $100 million next fiscal year, according to a source familiar with the matter.

The team, led by VP Alex Josephson, has grown roughly 60% in recent months through hires from TikTok, Meta, and X. Its Top Voices 360 program, which connects advertisers with creators for sponsored content, drove more than $20 million in revenue from May 2025 to May 2026, with clients including SAP, IBM, and ServiceNow. Microsoft Corporation (NASDAQ:MSFT)’s LinkedIn also said it expects revenue from BrandLink, its video ad program, to nearly triple in the current fiscal year.

Microsoft Corporation (NASDAQ:MSFT) is a global technology company that develops and sells a wide range of software, cloud services, devices, and business solutions, serving both individual users and enterprise customers worldwide. Its flagship products include Windows, Microsoft 365, Azure, LinkedIn, and Xbox.

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